The usefulness of twitter to business has been called into question at the Chicago SES 2009 conference by site logic’s Matt Baily.
Do you think twitter is a business tool or gadget?
WebProNews.com interviewer, Abby Johnson talked with Baily about whether or not Twitter was a viable and useful channel to pursue for the average business.
Watch the WebProNews video here
Bailey feels like businesses feel an unwarranted pressure to ‘get someone on Facebook or Twitter’ without fully understand why they are doing it – aside from the fact that some marketing expert told them they needed to. – WebProNews
Early comments on the WebProNews site seem to suggest that Baily is not alone in his views.